The genesis of body helix and its core values.

Body Helix

THE GENESIS OF BODY HELIX AND ITS CORE VALUES

Recently, Body Helix was privileged to be featured on Soul Minded Business. In the informative podcast, Tom Parker (CEO) and Fred Robinson (Chairman) of Body Helix are interviewed by JD Ross. We talk about the genesis of our company, share ideas to protect you and your family from today’s disingenuous mainstream marketing, and seek your support for salutogenic companies. Specifics we cover in the podcast are:

  • THE GENESIS OF BODY HELIX AND ITS CORE VALUES
  • LACK OF CARE FOR ATHLETES 
  • THE IMPORTANCE OF SALUTOGENIC COMPANIES
  • UPSIDE-DOWN MARKETING

THE GENESIS OF BODY HELIX AND ITS CORE VALUES

Genesis, body helix, core values

Body Helix was founded to help athletes and those passionate about fitness. We come to the rescue when you are injured so you can get back to training or activity. Our mission is to offer the highest quality compression products through innovation. We develop our products utilizing the science of movement.

We landed on a well-thought-out product line and now manufacture the best compression products on the planet. We also brought the dependability of ‘form fit’ technology and machine wash and dry convenience. And our products are non-petrochemical and latex-free. 

LACK OF CARE FOR ATHLETES 

Body Helix didn’t set out to change the world. We set out to make a decidedly significant dent in the antiquated elastic bandage industry and improve injury management by creating the world’s finest compression gear for athletes. As athletes and those seeking health and fitness, we deserve better. Shame on the fitness gear industry for failing us for so long.

Bringing our Hydro Helix endurance fuel to a market saturated with drinks from the largest powerhouse companies in the world was a bold move. We are excited to instigate a bold movement against those ubiquitous so-called sports drinks. Most sports drinks contain sugar – whether it’s ‘natural’ or some hard-to-pronounce synthetic sugar (read your labels carefully). Body Helix is pushing back against the most addictive and harmful drug on our planet – sugar! A significant source of dehydration.

Body Helix

THE IMPORTANCE OF SALUTOGENIC COMPANIES

Body Helix practices salutogenesis. The salutogenic approach to human health is a proactive awareness of the factors that promote and maintain good physical and mental well-being. We are compelled to establish Body Helix as a trusted source of salutary principles. We embrace potable thinking and neural cultivating. We bring truthful information from real modern science. It’s who we are.

Why is the salutogenic approach so important? In the salutogenic approach, the focus is on the direction of your health. Companies that practice salutogenesis as their objective seek a better understanding of the positive aspects of the human experience. In other words, they have the best interest of their consumers at the forefront.

UPSIDE-DOWN MARKETING

When a company’s existence is pure profit, its so-called science-based claims are, at best questionable. We are all unwittingly misguided by these giants (and their lobbyists). It’s nearly impossible to avoid their hype. Their marketing is deliberately designed to confuse and may be detrimental to your healthy lifestyle. 

Body Helix focuses on honest, transparent marketing, placing your well-being first and foremost. Body Helix and companies like us attempt to offset some of those mendacious, profit-driven enterprises in our everyday lives. 

We advise seeking people, companies, products, and services dedicated to improving your health. Choose wisely with your hard-earned dollar. Avoid the sophisticated yet unscrupulous companies that have turned marketing in America upside down with no shame. Take charge of your family’s health. There is no greater mission for you than this. 

Thank you for listening to our discussions. Thank you for reflecting upon our talk and spreading the word so other families can benefit.

Click here to listen to this week’s Podcast on Soul Minded Business.

Learn. Share. Inspire.
Coach Fred

https://www.youtube.com/watch?v=O18aOJqCh94

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