FOR IMMEDIATE RELEASE
Charlotte, NC – October 2024 – body helix is excited to announce the launch of its bold new FLIK Paddle Line, arriving in early November. Designed for players who love to innovate, experiment, and push the boundaries, FLIK paddles aren’t for those content with the status quo. These paddles represent a new era of pickleball—breaking free from tradition, designed for fun, and built to dominate.
FLIK isn’t just about following the rules—it’s about rewriting them. These paddles are perfect for early adopters, paddle geeks, and players who may never play a sanctioned tournament but love to test new technologies and experiment with fresh designs. FLIK is focused on innovation, agility, and creativity, on The Power of One: YOU are that One.
Agility through Small-Batch Production
Unlike mass-produced paddles, FLIK paddles are developed in small batches, giving us the flexibility to pivot quickly as new technologies emerge and to test what truly works—hand-in-hand with our customers. With each batch, we listen to feedback, iterate, and fine-tune the designs to reflect what players love most. Some paddles might evolve into USAP Approved paddles, while others will remain non-certified—designed purely for those who play for joy.
Not USAP Approved, By Design
Many of our paddles will not be USAP-approved, and that’s intentional. By skipping the certification process, we can keep costs lower and release new paddles faster. This allows players to experience the latest technology without waiting for official approval.
For paddles that garner overwhelming customer love and fall within USAP guidelines, we’ll explore certifying future batches. Some models will even be available in both certified and non-certified versions, with price differences reflecting the absence of certification fees for those who do not plan to play in tournaments or for those who want a practice paddle.
The goal? To empower players to enjoy the game however they want—with no limitations. Whether you’re a recreational player, a gear enthusiast, or someone looking to try the latest tech, FLIK has something for you.
“One FLIK can change everything,” says Body Helix. “The future of pickleball belongs to the innovators and the players—not the regulators. We’re here to bring fun back into the game with paddles reflecting how the sport is evolving now.”
The Power of One: Innovation Starts Here
body helix remains committed to collaborating with players, early adopters, and paddle geeks. Every new batch is a chance to try something exciting, gather feedback, and continue pushing the boundaries of what’s possible. FLIK It, Win It—and have fun doing it.
About body helix
body helix is dedicated to supporting innovation and empowering players with paddles that reflect their passion for the game. With small-batch production, the real stars are the FLIK community and customers—those who love the game and crave the next generation of innovation.
The FLIK Paddle Line will be available exclusively through body helix starting in early November. Join us on the court and experience the future of pickleball today—because the game is more fun when you play by your own rules.
For media inquiries, product details, or to join the FLIK movement, please contact:
body helixcustomer.service@bodyhelix.com
www.bodyhelix.com
